The Body Shop Sri Lanka marks brand debut
In this article (5)
The Body Shop has entered Sri Lanka, with conglomerate Softlogic Group signing up for the franchise.
Founded by Dame Anita Roddick 40 years ago, The Body Shop introduced fair trade to the cosmetics and toiletries industry in 1987, and was the first cosmetics brand to be recognised under the Humane Cosmetics standard for its stand against animals being used for product testing. It has more than 3000 stores in 60 countries.
While it has yet to open its first store, Body Shop Sri lanka already has a brand ambassador – Miss Sri Lanka 2006, Jacqueline Fernandez. At a launch event, she spoke about using The Body Shop products since she was a teenager.
Also at the launch, CEO Ashok Pathirage said the group had found a “kindred spirit”.
“Thanks to the synergy of our values, vision and culture, we will have the opportunity to greatly accelerate the business in Sri Lanka.”
Questions & Answers
Q.Which local partner has The Body Shop teamed up with for its entry into Sri Lanka?
Which local partner has The Body Shop teamed up with for its entry into Sri Lanka?
The Body Shop has partnered with the Softlogic Group, a conglomerate, to launch its franchise operations in Sri Lanka. This collaboration was highlighted by Softlogic CEO Ashok Pathirage at the brand's launch event.
Q.Who has been appointed as the brand ambassador for The Body Shop in Sri Lanka?
Who has been appointed as the brand ambassador for The Body Shop in Sri Lanka?
Miss Sri Lanka 2006, Jacqueline Fernandez, has been named the brand ambassador for The Body Shop Sri Lanka. She spoke at the launch event about her long-standing use of the brand's products since her teenage years.
Q.What significant ethical milestones did The Body Shop achieve in the past?
What significant ethical milestones did The Body Shop achieve in the past?
The Body Shop was a pioneer in introducing fair trade to the cosmetics and toiletries industry in 1987. It also became the first cosmetics brand to receive recognition under the Humane Cosmetics standard for its stance against animal testing.
Q.How many stores does The Body Shop currently operate globally, and in how many countries?
How many stores does The Body Shop currently operate globally, and in how many countries?
Globally, The Body Shop currently operates more than 3,000 stores across 60 different countries. This extensive network highlights the brand's broad international presence before its recent entry into Sri Lanka.
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