Texas Chicken Malaysia to open new stores
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Fast-food chain Texas Chicken Malaysia has opened its first outlet on the Southern Peninsular with its new store in Johor Bahru’s City Square Shopping Mall.
The new outlet, Texas Chicken’s 48th restaurant nationwide, is managed by local franchisee Envictus International Holdings Limited (Envictus Group), which plans to open further locations within the region shortly. It already operates outlets in Klang Valley, Selangor, Penang, and Negeri Sembilan.
According to Envictus chairman Dato’ Jaya Tan, “The Johor Bahru City Square is the kind of location every restaurant dreams of. The new Texas Chicken will be right in the heart of the city, close to corporate offices, local and international colleges, and just minutes from the customs and immigration checkpoint between Malaysia and Singapore”.
Executive VP of international business for Texas Chicken Tony Moralejo said this was an opportunity that was “identified and cultivated by a veteran franchisee”.
The new restaurant should seat 111 guests with a retail space of 1123sqft.
Questions & Answers
Q.Which company is responsible for managing this new Texas Chicken outlet and its future expansion in the region?
Which company is responsible for managing this new Texas Chicken outlet and its future expansion in the region?
The new Johor Bahru outlet and planned future locations are managed by local franchisee Envictus International Holdings Limited (Envictus Group). They already operate Texas Chicken outlets in several other Malaysian states.
Q.What are the key reasons cited for choosing the Johor Bahru City Square location for the new restaurant?
What are the key reasons cited for choosing the Johor Bahru City Square location for the new restaurant?
The location is described as ideal because it is central in the city, near corporate offices, local and international colleges, and only minutes from the Malaysia-Singapore customs and immigration checkpoint.
Q.How many customers can the new Texas Chicken restaurant in Johor Bahru accommodate at one time?
How many customers can the new Texas Chicken restaurant in Johor Bahru accommodate at one time?
The new Texas Chicken restaurant in Johor Bahru City Square has been designed to seat 111 guests. It also has a retail space measuring 1123 square feet.
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