Tencent’s WeTv to grow new content partnership in Southeast Asia

WeTV, Southeast Asia’s leading video-on-demand (VOD) and over-the-top platform (OTT), has announced plans to aggressively ramp up its presence in Southeast Asia in 2022 and is welcoming local brands and advertisers in the region to join forces in reaching out to WeTV viewers.

WeTV is a global video streaming platform launched by Tencent Video, one of the largest online video platforms in China. Curated for international viewers, it is one of the largest digital video streaming destinations in several Asian markets, including Indonesia, Malaysia, Singapore and Thailand. It is available on multiple platforms including mobile, desktop, tablets, and Smart TV and in 2022, it is set to introduce a list of titles geared towards further engaging viewers in the region. To date, WeTV has attained remarkable achievements in Southeast Asia, with plans to break new barriers with a slew of over 40 locally produced WeTV Originals projects in their 2022 pipeline.

WeTV has been reaping the benefits of its long-term strategy to produce top-quality original content specifically for Southeast Asian viewers. In 2021, WeTV Originals in Thailand were nominated for 6 awards at the 26th Asian Entertainment Awards, the largest television awards in Asia. This has proven to be a powerful springboard for homegrown talents to achieve fame internationally and for artists to be recognized for brand sponsorships. Along these lines, 2022 will see the continued release of WeTV Originals that were produced locally in Indonesia, Malaysia, Thailand and the Philippines.

In 2021, WeTV achieved a significant milestone of over 60 million downloads globally – a 31% growth as compared to 2020. Additionally, the number of WeTV’s monthly active users (MAU) has been growing exponentially year on year. From 2020 to 2021, WeTV saw a 67% spike in MAU, and an impressive leap of 95% in WeTV VIP users. These demonstrate WeTV’s success in delivering a first-class entertainment experience across an extensive range of genres to its viewers. Renowned international brands and agencies across multiple industries have also tapped WeTV for the purpose of reaching out to their target audiences. These include:

• Telecommunications: 3BB, Advanced Info Service (AIS) Thailand, DITO Telecommunity, Globe Telecom, Maxis, PT Telkom Indonesia, Smart Communications
• Agencies: GroupM, Interpublic Group (IPG), Omnicom Media Group (OMG)
• Brands: Unilever, P&G, TikTok, Apple, Samsung, LG, OPPO, VIVO Huawei and Xiaomi

“Since our launch in 2019, WeTV has always sought to support the local creative sector, by offering attractive and customizable advertising and brand solutions to our partners,” said Jeff Han, WeTV director and vice president of Tencent Video. “The past four years have been a ride, and we remain committed to growing not only our global presence but also helping local productions go international. With guaranteed high-quality content and an extensive range of platform offerings to meet the needs of every partner, WeTV aims to become the go-to digital content platform for our partners in the region.”