Telstra wins contract with ASX

1 min readSep 29, 20176:48 AM

In this article (5)

Australian operator Telstra has entered into an agreement with the Australian Securities Exchange (ASX) to become the exclusive connectivity partner for the ASX’s international trading services.

The three year deal will provide ASX 24 Trading Platform customers access to Telstra’s Ethernet private line express (EPLX) solution, which purportedly offers some of the fastest network services on the market today for financial trading companies.

EPLX provides financial trading companies with a dedicated point-to-point service, which uses the shortest routes available to connect key financial centres to points-of-presence (PoPs) located in financial exchanges in these centres minimising end-to-end transmission delays.

The EPLX service utilizes Telstra’s extensive subsea cable network.

This service is backed by Telstra’s low latency service level agreements that help customers mitigate unnecessary risks.

Brendon Riley, Group Executive Telstra Enterprise, said the agreement extends the connectivity Telstra currently provides the ASX and will directly connect the ASX 24 Trading Platform with the Stock Exchanges in some of the world’s leading financial centres.

“We currently connect the ASX to our PoPs in the Chicago and Hong Kong financial exchanges. We will now connect to additional points in these cities, as well as to London and Singapore,” he said.

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What this means

Telstra's expansion as ASX's exclusive connectivity partner for international trading is a deliberate step, using its existing subsea network to solidify its position in the competitive high-frequency trading sector. By focusing on critical financial hubs like Singapore, Telstra directly challenges rival network providers in a lucrative segment demanding ultra-low latency, where even milliseconds are crucial. Unlike consumer-facing retail expansions such as Tiffany's Blue Box Cafe or Panpuri's store growth, this enterprise-level play demonstrates Telstra's strength in infrastructure-as-a-service. This focused specialisation is likely to succeed given the bespoke nature of the solution and existing relationship, putting pressure on competitors to match its dedicated point-to-point services. We should next watch for specific customer acquisitions using these enhanced routes.

Aiko Tanaka · Retail News Asia newsroom

Questions & Answers

What is the duration of this new agreement between Telstra and the ASX?

Telstra and the ASX have entered into a three-year deal. This agreement designates Telstra as the exclusive connectivity partner for the ASX's international trading services, providing access to their EPLX solution.

What kind of service will ASX 24 Trading Platform customers receive through this deal?

ASX 24 Trading Platform customers will gain access to Telstra’s Ethernet private line express (EPLX) solution. This service reportedly offers some of the fastest network services for financial trading companies, using dedicated point-to-point connections.

Which financial centres will be connected to the ASX 24 Trading Platform through this enhanced service?

Telstra will now connect the ASX 24 Trading Platform to additional points in Chicago and Hong Kong, expanding its existing PoPs. New connections will also be established in London and Singapore to enhance global reach.

What specific features of the EPLX service help minimise transmission delays for financial trading?

The EPLX service provides a dedicated point-to-point connection that utilises the shortest available routes. This connects key financial centres to points-of-presence within financial exchanges, helping to minimise end-to-end transmission delays for users.

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