Telkomsel to adopt Kinetica analytics platform

Indonesia’s Telkomsel has arranged to adopt the Kinetica advanced analytics platform to help it transform the customer experience for its users.

The operator will use the Kinetica engine and NVIDIA graphics processing units (GPUs) to enable real-time analytics, location-based visualization and AI capabilities.

Telkomsel plans to use thee capabilities to deliver data-driven customer experiences and to enable real-time financial and business reporting.

“The rapid growth in mobile devices, digital users, and the micro-services nature of prepaid across the Indonesian market has led to exponentially more data generated than ever before,” Telkomsel CIO Montgomery Hong said.

“This influx of extreme data presents a massive opportunity to develop new, personalized, digital lifestyle experiences for Indonesian consumers. Unlike traditional database solutions, the Kinetica engine is purpose-built for extreme data and provides real-time data analysis and location intelligence across our business, from prepaid and postpaid mobile, to digital lifestyle services (video, gaming, music), to mobile financial services, and digital advertising for starters.”