Telcos should follow teenagers’ digital lifestyle
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Only 12% of teenagers feel service providers understand their lifestyle and offer services to match it, according to a study from Amdocs.
Conducted by Vanson Bourne , the study surveyed 4,250 respondents aged 15-18 from the United Kingdom, United States, Canada, Brazil, India, Germany, Russia, Mexico, Philippines, and Singapore.
Among those polled, 30% report experiencing bad customer service from their CSP over the past year, and 46% say they will not use that CSP again. A third of respondents then shared this information with families and friends.
Findings also show that 43% of teenagers believe their smartphone makes them smarter and “cooler”; 52% check their social media accounts first thing in the morning; and over 30% say they would probably not meet someone again if they lacked a Facebook or WhatsApp account.
Almost half of respondents say they prefer using emojis (47%) and posting photos (45%) to sending emails as emojis express how they feel more clearly than words.
Teens require constant internet connectivity, with respondents saying they are more likely to feel anxious and alone if separated from the internet (56%) than when separated from their family (52%. The value of internet access is so significant that the majority (55%) strongly believe fast internet access to be a human right.
A majority stream movies (53% streaming; 17% downloading), TV (51% versus 11%) and music (47% versus 29%); and they are typically doing so for free with less than a third saying they ever pay for any content.
Questions & Answers
Q.Which countries were included in Amdocs' study regarding teenagers' digital lifestyles?
Which countries were included in Amdocs' study regarding teenagers' digital lifestyles?
The study surveyed teenagers from the UK, US, Canada, Brazil, India, Germany, Russia, Mexico, Philippines, and Singapore. These 10 countries provided a broad geographic scope for the research.
Q.What proportion of teenagers surveyed said they would not use a service provider again after receiving bad customer service?
What proportion of teenagers surveyed said they would not use a service provider again after receiving bad customer service?
Almost half of the teenagers surveyed, 46%, stated they would not use a Communications Service Provider again if they experienced bad customer service. A third of these respondents also shared their negative experience with friends and family.
Q.What do teenagers consider a human right, according to the study's findings?
What do teenagers consider a human right, according to the study's findings?
The majority of teenagers, 55%, strongly believe that fast internet access should be considered a human right. This highlights the perceived essential nature of connectivity in their daily lives.