Ted Baker Launches First-EverTravel-Retail Boutique In Changi Airport
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Ted Baker opens up a new location in Changi Airport Terminal 2 Departure Transit Lounge – its first-ever travel-retail boutique in Changi Airport which invites jetsetters to browse and buy at leisure.
To immerse yourself in the Ted Baker experience, pull up to the stylish bar-styled interior which is an evocative fusion of one part Singapore Sling and two parts British Dry Gin, mixed liberally with Ted’s signature style of apparel for him and her, and topped off with exclusive offerings.
REMINISCENT OF ENGLISH GIN PALACES
An open-concept boutique, this destination is a standing invitation to experience Ted’s iconic British wit.
Infused with splashes of Ted’s quirky tongue-in-cheek humour and creative attention to detail, it features design touches of English gin palaces, polished copper distillery aesthetics, juniper berries (from which gin is distilled), and luxurious lounge finishes.
In a nod to its premium location at Changi Airport, Ted Baker also takes inspiration from the Changi Butterfly Garden in the unique store design. Butterfly motifs and soothing touches of greenery lend an outdoor-garden atmosphere to the boutique, complementing the contemporary and transatlantic charm of its offerings.
Eco-conscious travellers can also take heart that energy efficient fittings in the store design aid in Ted Baker’s environmentally-conscientious operations.
EXCLUSIVE RETAIL ITEMS AVAILABLE HERE
Shoppers at this boutique can expect an array of exclusive items not available at any other physical store in Singapore. These include travel luggage, leather accessories, stationery items, scarves, sunglasses and swimwear.
With its wide and diverse selection of apparel and accessories as distinctive as your destination, this boutique is a breath of fresh air, and a jaunty reminder that a trip to anywhere begins at Ted Baker.
The pictures of the store can be viewed below :
Questions & Answers
Q.What kind of unique products can shoppers expect to find at this new Ted Baker store compared to other locations in Singapore?
What kind of unique products can shoppers expect to find at this new Ted Baker store compared to other locations in Singapore?
Shoppers can find an array of exclusive items here, including travel luggage, leather accessories, stationery, scarves, sunglasses, and swimwear. These specific products are not available at any other physical Ted Baker store in Singapore.
Q.Which specific elements of the store's design reflect its location and Ted Baker's brand identity?
Which specific elements of the store's design reflect its location and Ted Baker's brand identity?
The design fuses Singapore Sling and British Dry Gin influences with Ted's style, incorporating elements of English gin palaces and Changi Butterfly Garden motifs. This combination creates a distinctive and locally inspired atmosphere for shoppers.
Q.What measures has Ted Baker taken in this new boutique to address environmental concerns?
What measures has Ted Baker taken in this new boutique to address environmental concerns?
The store design incorporates energy-efficient fittings to support Ted Baker's environmentally conscientious operations. This detail suggests a commitment to sustainability within their retail strategy.
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