Ted Baker Hong Kong flagship opens
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Ted Baker has opened a new flagship in Hong Kong – inspired by the style of the territory.
The UK-based retailer has created a unique store design which incorporates famous Hong Kong themes such as the city’s skinny double decker trams.
The end result is a mix of British and Hong Kong – tongue and groove timber ceilings with train carriage styled lights suspended on both sides give the feel of being inside a vintage Hong Kong tram.
Timber panelling on the lower wall, with a blurred image sitting behind glass evoke the feeling of looking through the window of a speeding tram.
The front of the Ted Baker Hong Kong store features vertical panels of glazed tiles, similar to those on the London Underground.
And as shoppers climb the stairs to the store’s second floor, images of Hong Kong’s modern skyline convey the feel of a steep ascent on the territory’s popular Peak tram.
There are rows of model trams at the cashier’s desk and custom designed wallpaper featuring old tram tickets in the fitting rooms.
The store is in the Fashion Walk Mall, Causeway Bay.
Questions & Answers
Q.What local elements are incorporated into the design of Ted Baker's new Hong Kong store?
What local elements are incorporated into the design of Ted Baker's new Hong Kong store?
The store design integrates famous Hong Kong themes, such as the city’s skinny double-decker trams, vintage tram interiors, and the modern skyline. It also features custom wallpaper with old tram tickets and model trams at the cashier's desk.
Q.Where exactly in Hong Kong has Ted Baker opened this new flagship store?
Where exactly in Hong Kong has Ted Baker opened this new flagship store?
The new Ted Baker flagship store is located in the Fashion Walk Mall, which can be found in Causeway Bay. This location is specified as the site of their latest retail venture in the territory.
Q.How does the store design blend British and Hong Kong influences?
How does the store design blend British and Hong Kong influences?
The store combines British elements like glazed tiles similar to the London Underground with Hong Kong themes. These include timber ceilings and lights mimicking vintage trams, and images of the skyline evoking the Peak tram ascent.