TC Motor to sell Skoda cars from next year

1 min readUpdated May 28, 2025Oct 10, 20225:52 AM

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TC Motor, a distributor and assembler of South Korean Hyundai vehicles in Vietnam, will start selling the popular Czech Skoda cars next year.

Under a deal it signed with Skoda Auto in Hanoi on Oct. 7, TC will start by distributing imported Skoda cars first before assembling them.

The two firms plan to build a plant in the northern province of Quang Ninh, with the first vehicles expected to roll out of it late next year at the earliest.

Vietnam is the first Southeast Asian country where Skoda will build a factory. It plans to export vehicles assembled in Vietnam to other countries in the region.

Skoda makes 11 models, with the Octavia being its bestseller, but the two companies have not revealed which model will be sold first in Vietnam.

Last year, the Czech firm sold nearly 900,000 vehicles in some 100 markets around the world, with Germany and Russia being the biggest.

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What this means

TC Motor's introduction of Skoda cars, backed by local assembly plans, presents a strong growth trajectory, using its established distribution network for Hyundai. This strategic shift will likely pressure other foreign automotive brands operating in Vietnam, as Skoda aims to offer regionally competitive vehicles assembled locally. Unlike Chipotle's market entry via partnership or Tiffany's focus on a single retail concept, Skoda's dual approach of distribution followed by local manufacturing signals a deeper, long-term commitment. This positions them well to capture a significant market share, mitigating import duties and enhancing supply chain resilience. The critical element to watch next is the specific pricing strategy upon the initial model launch.

Maria Santos · Retail News Asia newsroom

Questions & Answers

Which Skoda models will be available for purchase in Vietnam?

The companies have not yet revealed which specific Skoda models will be sold first in Vietnam. Skoda currently produces 11 models globally, with the Octavia being its most popular car.

When will Skoda vehicles start being assembled in Vietnam?

The first Skoda vehicles are expected to roll out of the new plant in Quang Ninh late next year at the earliest. Initially, TC Motor will distribute imported Skoda cars.

What are Skoda's plans for exporting vehicles from Vietnam?

Skoda plans to export vehicles assembled in Vietnam to other countries within the Southeast Asian region. This is Vietnam as the first country in the region where Skoda will build a factory.

What is TC Motor's existing business in Vietnam?

TC Motor is currently a distributor and assembler of South Korean Hyundai vehicles in Vietnam. Their new deal with Skoda Auto will see them selling Skoda cars from next year.

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