Taxi booking service via Facebook Messenger launched
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The service launched by Thanh Cong Taxi on June 13 is the first of its kind in Vietnam, allowing people to hail a cab from the company without having to download and use a taxi-hailing app.
Nguyen Khuong Duy, representative of Thanh Cong Taxi, said that Thanh Cong Taxi is a pioneer in Vietnam using the latest Chatbot technology of Facebook to develop the service.
Thanh Cong company takes advantage of the Facebook Messenger application installed in mobile phones of some 40 million Vietnamese people to offer services to customers in the traditional to luxury segments.
Besides requesting a ride, people can easily leave their comments by chatting via the messenger, Duy said.
Questions & Answers
Q.How does Thanh Cong Taxi's new service differ from other taxi-hailing methods?
How does Thanh Cong Taxi's new service differ from other taxi-hailing methods?
Customers can book a taxi through Facebook Messenger without needing to download or use a dedicated taxi-hailing app. It utilises Facebook's Chatbot technology for this purpose.
Q.Which customer segments does Thanh Cong Taxi aim to serve with this new booking option?
Which customer segments does Thanh Cong Taxi aim to serve with this new booking option?
The service is designed to cater to a broad range of customers, from those in the traditional segment to individuals seeking luxury services. This is achieved by using Facebook Messenger's wide reach.
Q.What additional functionality, beyond booking a ride, does the new Facebook Messenger service offer?
What additional functionality, beyond booking a ride, does the new Facebook Messenger service offer?
Besides requesting a taxi, the service allows users to easily provide feedback or comments by simply chatting through the messenger platform. This integrates communication with the booking process.
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