Taobao uses “Small Shop” to expand sales

Alibaba seeks to grow by encouraging small and medium-sized vendors to open stores on its retail site Taobao easily through their smartphones.

Taobao’s new tool, “Small Shop”, allows vendors to manage their online stores easily and helps the e-commerce giant drive growth on the mobile internet to match Tencent’s move in the “micro business” area.

The new tool also allows better interaction between store owners and buyers, Zhang Kuo, head of Alibaba’s wireless business division, said at a press briefing on Tuesday.