Take-out and delivery shelter hamburger chains from Corona virus impact
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While most South Korean restaurants are facing a serious survival crisis due to the coronavirus outbreak, hamburger franchises are showing better performance thanks to take-out and delivery services.
McDonald’s Korea reported that more than 10 million cars visited McDrive, the company’s drive-thru service, pictured above, in the first quarter of this year.
Shinsegae Food Inc’s No Brand Burger saw a rise in take-out orders, accounting for 32 percent of total sales in January, 41 percent in February, and 47 percent in March.
Lotteria, South Korea’s largest hamburger chain, saw a 13-per-cent drop in the number of customers eating at stores in the first annual quarter, but a 30-per-cent jump in delivery orders.
Questions & Answers
Q.Which hamburger chains were mentioned as performing better during the coronavirus outbreak?
Which hamburger chains were mentioned as performing better during the coronavirus outbreak?
McDonald’s Korea, Shinsegae Food Inc’s No Brand Burger, and Lotteria were specifically mentioned in the article. They showed better performance compared to other South Korean restaurants facing a survival crisis.
Q.How did No Brand Burger's take-out orders change during the first quarter?
How did No Brand Burger's take-out orders change during the first quarter?
No Brand Burger saw a steady rise in take-out orders. They accounted for 32 percent of total sales in January, rose to 41 percent in February, and further increased to 47 percent in March.
Q.What impact did the situation have on Lotteria's in-store customers and delivery orders?
What impact did the situation have on Lotteria's in-store customers and delivery orders?
Lotteria experienced a 13-per-cent drop in customers eating at stores during the first annual quarter. However, they saw a significant 30-per-cent jump in delivery orders during the same period.
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