Taiwan’s Tiger Sugar bubble milk tea to open in Singapore

Oct 10, 2018Updated May 25, 20251 min read

Popular Taiwanese bubble milk tea brand Tiger Sugar is set to launch in Singapore.

Queues with a minimum waiting time of an hour have been reported at Tiger Sugar locations both in Taiwan and Hong Kong. Photographs of customers enjoying the stripey brown sugar bubble milk drink have trended strongly on Instagram.

The new store will be set up in the City Hall area and is scheduled to open next month. Similar queues are anticipated for the new location.

Bubble tea has become an important trend in Singapore with 10 brands opening within the past year alone.

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Mei Ling Tan

Contributor · RetailNews.asia

Mei Ling Tan is the Editor of Retail News Asia, where she leads the editorial team in delivering in-depth coverage of Asia’s dynamic retail landscape. With over a decade of experience in business journalism, Mei Ling is known for her sharp analysis, deep industry insights, and commitment to uncovering the stories behind Asia’s most innovative retail brands. Before joining Retail News Asia, Mei Ling held senior reporting roles at regional business publications, covering everything from consumer trends to digital transformation in retail. A graduate of the National University of Singapore with a degree in Communications and New Media, she combines journalistic integrity with a strong understanding of evolving market forces. Outside the newsroom, Mei Ling is a frequent speaker at industry panels and a mentor for young journalists.

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