Taiwan’s O’right makes Japanese start

Taiwanese beauty brand O’right is to make its debut in Japan this week. O’right’s first store will open in Isetan Shinjuku on June 10, followed by a second store in Yurakucho Marui the next day.

“It shows the brand’s confidence in Japan’s path to economic recovery and its determination to establish a foothold in the Japanese beauty market,” the company said in a statement.

The O’right Japan stores will feature a wide range of plant-based products, including the brand’s limited edition Caffeine Botanical Scalp Revitalizer. As the Tokyo 2021 Olympics Games’ key theme is sustainability, the zero-carbon beauty brand sees a timely opportunity to introduce its products in the Japanese market.

During the openings, customers will be given gifts including high-quality hydrating hand sanitizer and exclusive discounts.

Founded in 2006 as a hair-care brand, O’right has evolved into a “green-style” beauty brand, aiming to redefine the beauty market by introducing zero-carbon, sustainable products that “deliver on a promise of a greener tomorrow”.