Taiwan’s Mr Brown coffee shutters stores
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Taiwanese cafe chain Mr Brown coffee has shuttered eight outlets in Taipei due to falling customer demand, among other factors.
The closures include a sizeable store in central Tamsui that will cease trading later this month. Employees at the affected outlets have been reassigned, with others leaving the firm.There have been no reported mass layoffs of staff.
A representative from Mr Brown coffee, which is a subsidiary of King Car Group, confirmed that falling sales as well as rental costs in some cases influenced the decision to close the stores. Another two outlets may also be closed in the near future. Rising competition in the sector may have played a part in the shift in consumer demand.
Questions & Answers
Q.How many Mr Brown coffee outlets have been closed so far?
How many Mr Brown coffee outlets have been closed so far?
Eight outlets in Taipei have been shuttered due to falling customer demand and other factors. One of these, a sizeable store in central Tamsui, is set to cease trading later this month.
Q.What reasons were given for the closure of these stores?
What reasons were given for the closure of these stores?
Falling sales and, in some instances, rental costs influenced the decision to close the outlets. Rising competition within the sector may also have contributed to the shift in consumer demand.
Q.What has happened to the employees from the closed stores?
What has happened to the employees from the closed stores?
Employees from the affected outlets have either been reassigned to other roles within the company or have chosen to leave the firm. There have been no mass layoffs reported.
Q.Are further store closures anticipated?
Are further store closures anticipated?
Yes, it has been confirmed that another two Mr Brown coffee outlets may also be closed in the near future, following the initial eight closures in Taipei.
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