Taiwan’s Chun Fun How opens new outlet in Singapore
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Taiwanese bubble-tea chain Chun Fun How is preparing to launch a flagship store at the Esplanade in Singapore this month.
The floral-themed store will offer takeaway drinks only in its new outlet – mostly premium fruit tea blends in attractively designed “Instagrammable” cups – with a heavy emphasis on sanitization as the coronavirus outbreak continues. The brand is expected to be offering new drinks and menu items exclusive to the Singapore market.
The brand is known for its low profile in Taiwan, with the majority of its stores targeting students and local business people rather than tourists.
Chu Fun How has 14 outlets within Taiwan, a franchise outlet in both Hong Kong and Canada, and plans to expand in Indonesia as well as Singapore.
Questions & Answers
Q.What is unique about Chun Fun How's new Singapore store?
What is unique about Chun Fun How's new Singapore store?
The new Singapore outlet is floral-themed and will offer takeaway drinks only. It will also feature new drinks and menu items exclusive to the Singapore market.
Q.What types of drinks will Chun Fun How sell in Singapore?
What types of drinks will Chun Fun How sell in Singapore?
The store will primarily offer premium fruit tea blends. These will be served in attractively designed 'Instagrammable' cups.
Q.How many outlets does Chun Fun How have currently?
How many outlets does Chun Fun How have currently?
Chun Fun How has 14 outlets in Taiwan, and one franchise outlet each in Hong Kong and Canada. The Singapore store will be their newest addition.
Q.What is the brand's typical target demographic in Taiwan?
What is the brand's typical target demographic in Taiwan?
In Taiwan, Chun Fun How generally targets students and local business people. They maintain a low profile there rather than focusing on tourists.
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