Taiwanese fashion platform Pinkoi lands in Hong Kong
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The firm predominantly represents indie brands and independent designers, taking orders on its platform and passing on notifications to sellers who then ship their products to consumers directly.
Pinkoi is expanding into Hong Kong against the backdrop of the coronavirus pandemic, which has seen the firm reduce its transaction fees for orders worth less than US$10 to 5 percent – a reduction of 10 percent – until June 30.
The firm has also pledged to invest more than US$660,000 in advertising in order to strengthen promotion for member shops before the end of May. This investment will go towards advertising on platforms such as Google, Facebook, Criteo, Instagram, and Twitter, amongst others. It will simultaneously launch a range of themed online promotions and discounts in order to promote partner designs to its 3.2 million members.
Pinkoi has opened a physical store in Hong Kong at The Mills.
Questions & Answers
Q.What kind of businesses does Pinkoi primarily work with?
What kind of businesses does Pinkoi primarily work with?
Pinkoi mainly represents independent brands and designers. It processes orders on its platform, then notifies sellers who are responsible for directly shipping products to customers.
Q.How is Pinkoi adjusting its transaction fees to support sellers during the pandemic?
How is Pinkoi adjusting its transaction fees to support sellers during the pandemic?
The firm has reduced transaction fees for orders under US$10 by 10 percent, making them 5 percent. This temporary reduction will remain in place until June 30.
Q.What is Pinkoi doing to promote its member shops?
What is Pinkoi doing to promote its member shops?
Pinkoi plans to invest over US$660,000 in advertising on platforms like Google, Facebook, and Instagram by the end of May. It will also launch online promotions for its 3.2 million members.
Q.Has Pinkoi opened any physical locations in Hong Kong?
Has Pinkoi opened any physical locations in Hong Kong?
Yes, Pinkoi has established a physical store in Hong Kong. This new retail space is located at The Mills.
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