
Maria SantosFood
Sheng Siong Wins Singapore Affluent Shoppers as Consideration Jumps to 52 per Cent
Higher-income households became the grocery chain’s most frequent shoppers by August 2026, overtaking lower- and middle-income customer segments.
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Higher-income households became the grocery chain’s most frequent shoppers by August 2026, overtaking lower- and middle-income customer segments.

With longer working hours, constant digital contact and increasing obligations, it’s no wonder more people are treating themselves to solo trips to (temporarily) get away from it all! According to a survey by Agoda, one of the world’s fastest-growing online…
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