
FairPrice Adapts on Xiaohongshu to Target 3.1 Million Chinese Tourists
Working with Prizm Group, Singapore’s largest retailer is using search-driven guides to engage local Chinese residents who make up 73.9 per cent of the population.
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Working with Prizm Group, Singapore’s largest retailer is using search-driven guides to engage local Chinese residents who make up 73.9 per cent of the population.

Inbound visitor spending rose 39 per cent in 2025, prompting regional businesses to target Chinese-speaking consumers through search-based content.

Since its launch, the social commerce platform Xiaohongshu, popularly known as Little Red Book, has been making waves in the retail landscape across China and beyond. Positioned at the intersection of e-commerce and social interaction, Xiaohongshu has created…
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