
Rajiv MenonGeneral
Chinese Visitors Spent A$11.2 Billion in Australia as Brands Shift to RedNote
Inbound visitor spending rose 39 per cent in 2025, prompting regional businesses to target Chinese-speaking consumers through search-based content.
Tag
2 stories in this topic

Inbound visitor spending rose 39 per cent in 2025, prompting regional businesses to target Chinese-speaking consumers through search-based content.

Since its launch, the social commerce platform Xiaohongshu, popularly known as Little Red Book, has been making waves in the retail landscape across China and beyond. Positioned at the intersection of e-commerce and social interaction, Xiaohongshu has created…
Weekly Briefing
Monday, Wednesday and a Friday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.
Read by retail operators, investors and brand teams across Asia.