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US-headquartered pancake restaurant Ihop drew a massive social media backlash after announcing it was changing its brand to Ihob – with the b for burgers. But the Ihop name change turned out to be a publicity stunt – to try to share the message amongst the…
Burger chain Wendy’s has opened its 500th international restaurant, in Guatemala City in partnership with its local franchisee Alimentos Corporativos Coralsa.(ACC) It is the 13th restaurant to open in Guatemala, where it appointed ACC in 2015. Wendy’s has…
US burger chain Wendy’s has made its Indian debut this week – with the first of up to 50 stores planned over the next five years. Wendy’s India is a joint venture between International Market Management of England and Rollatainers of India who established…
In pursuit of its goal to reduce company-operated restaurant ownership to approximately 5 percent of the total system by the middle of 2016, Wendy’s recently announced that it is planning to sell 500 additional restaurants to franchisees this year. The…
