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Vintage ceramics firm Wedgwood has opened a new pilot store at The MixC Luohu mall in Chinese Shenzhen. The Tea Room Experience, which invites customers to try out products according to their own style, represents the first move in Wedgwood’s reimagined brand…
Wedgwood, one of the world’s best known china brands, is now betting big on China. As news broke that Wedgwood’s parent company WWRD was being put on the market by its private equity owners, it emerged that the business is planning a “major” retail expansion…
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