Skip to content

Tag

VIRTUAL INFLUENCER

Every story tagged VIRTUAL INFLUENCER on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.

Stories tagged VIRTUAL INFLUENCER

2 stories in this topic

Meet Miquela Sousa Fashions First Computer Generated Influencer
Rajiv MenonFashion

Virtual influencers : what about moral and legal issues?

We all know that spokespeople and endorsers can be erratic. Wild antics can generate negative PR and damage brands. What if you could eliminate the threat of a spokesperson going rogue while still tapping into the massive influencer audiences? Although…

miquela sousa fashions first computer generated influencer 1
Sarah ChenFashion

Fashion’s first virtual Instagram influencer

Miquela Sousa is an influencer like any other, except for one big difference – she’s a virtual avatar that exists only online. She rocks Supreme, Prada and Chanel, and attends exclusive events with other influencers. But she’s isn’t real in the traditional…

Weekly Briefing

Asia's retail intelligence, in your inbox

Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.

  • Top industry moves and market shifts
  • Weekly data-driven analysis from across Asia
  • Tuesday, Thursday and the Saturday Weekly Wrap

Read by retail operators, investors and brand teams across Asia.

Protected by a quick human check. No spam, ever. Unsubscribe in one click.

SecureGDPR ready