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#VIRTUAL INFLUENCER

Every story tagged #VIRTUAL INFLUENCER on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.

2 stories in this topic

Meet Miquela Sousa Fashions First Computer Generated Influencer
Fashion
4 min read

Virtual influencers : what about moral and legal issues?

We all know that spokespeople and endorsers can be erratic. Wild antics can generate negative PR and damage brands. What if you could eliminate the threat of a spokesperson going rogue while still tapping into the massive influencer audiences? Although…

miquela sousa fashions first computer generated influencer 1
Fashion
2 min read

Fashion’s first virtual Instagram influencer

Miquela Sousa is an influencer like any other, except for one big difference – she’s a virtual avatar that exists only online. She rocks Supreme, Prada and Chanel, and attends exclusive events with other influencers. But she’s isn’t real in the traditional…