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Vietnam’s auto industry has suffered from rewards not being connected to production and the neglect of domestic suppliers. It is evident that while joint ventures have continually received financial support and incentives without developing production,…
Evergreen guides that explain the mechanics behind this topic.
Market entry · Vietnam
Ownership rules, entry models, licensing steps and a realistic first-year plan for entering Vietnam.
Asia Market Guides · 10 min read
Vietnam
A young, urbanising market where modern trade is growing quickly, convenience and mini-supermarkets are the battleground, and Hanoi and Ho Chi Minh City beha…
Asia Market Guides · 10 min read
Unit economics
Four-wall margin, occupancy cost ratio, payback period and contribution per square metre, the small set of numbers that decides whether a store network can…
Retail Leadership · 10 min read
Market entry
The four ways brands enter Asian retail markets, what each one costs in control and capital, and the questions that decide which is right for a given country.
Retail Leadership · 13 min read
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