Tag
1 story in this topic
Vietnam’s aircraft fleet, at 200 now, will quadruple by 2038 as air travel demand increases and the market sees new players. These figures were cited by Darren Hulst, aircraft manufacturer Boeing’s marketing director for China & Northeast Asia, at a recent…
Evergreen guides that explain the mechanics behind this topic.
Market entry · Vietnam
Ownership rules, entry models, licensing steps and a realistic first-year plan for entering Vietnam.
Asia Market Guides · 10 min read
Vietnam
A young, urbanising market where modern trade is growing quickly, convenience and mini-supermarkets are the battleground, and Hanoi and Ho Chi Minh City beha…
Asia Market Guides · 10 min read
Unit economics
Four-wall margin, occupancy cost ratio, payback period and contribution per square metre, the small set of numbers that decides whether a store network can…
Retail Leadership · 10 min read
Market entry
The four ways brands enter Asian retail markets, what each one costs in control and capital, and the questions that decide which is right for a given country.
Retail Leadership · 13 min read
Weekly Briefing
Tuesday, Thursday and a Saturday Weekly Wrap: the retail stories, numbers and moves that mattered across Asia. Nothing else, and you can unsubscribe in one click.
Read by retail operators, investors and brand teams across Asia.