Market entry · Vietnam
Ownership rules, entry models, licensing steps and a realistic first-year plan for entering Vietnam.
Asia Market Guides · 10 min read
Vietnam
A young, urbanising market where modern trade is growing quickly, convenience and mini-supermarkets are the battleground, and Hanoi and Ho Chi Minh City beha…
Asia Market Guides · 10 min read
Unit economics
Four-wall margin, occupancy cost ratio, payback period and contribution per square metre — the small set of numbers that decides whether a store network can…
Retail Leadership · 10 min read
Market entry
The four ways brands enter Asian retail markets, what each one costs in control and capital, and the questions that decide which is right for a given country.
Retail Leadership · 13 min read