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Star power is being used to connect fast-growing athleisure brand Under Armour with Chinese consumers. NBA All-Star Stephen Curry heads back to China next month for another promotional tour for sportswear brand Under Armour China (UA). As UA seeks to take…
Uncle Martian, a new competitor for sportswear brand Under Armour in one of its main markets, China, is in hot water for co-opting the US company’s logo. Under Armour uses a U over an inverted U that intersect to form a stylised A. Uncle Martian has the same…
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