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Bangkok’s three shopping centres grouped under the OneSiam brand, are collaborating with Air Asia to encourage more Chinese tourists to Thailand. The malls – Siam Paragon, Siam Center, and Siam Discovery – have received backing from the Tourism Authority of…
Evergreen guides that explain the mechanics behind this topic.
Consumer trends · Thailand
Segments, digital behaviour, price sensitivity and the buying patterns that shape assortment and promotion in Thailand.
Asia Market Guides · 8 min read
Market entry · Thailand
Ownership rules, entry models, licensing steps and a realistic first-year plan for entering Thailand.
Asia Market Guides · 10 min read
Unit economics
Four-wall margin, occupancy cost ratio, payback period and contribution per square metre, the small set of numbers that decides whether a store network can…
Retail Leadership · 10 min read
Market entry
The four ways brands enter Asian retail markets, what each one costs in control and capital, and the questions that decide which is right for a given country.
Retail Leadership · 13 min read
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