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The Shilla Duty Free is partnering with popular Chinese webtoon artists to boost its appeal to travelling Chinese shoppers. The travel retailer said that this is the first marketing partnership of its kind in the Korean duty free industry. Webtoons have…
Tmall Global, part of the Alibaba Group B2C Tmall.com business in China is celebrating its relatively new partnership with The Shilla Duty Free and The King Power International Group of Thailand. As reported last May, the trio are aiming to enhance the duty…
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