
Maria SantosFood
Sheng Siong Wins Singapore Affluent Shoppers as Consideration Jumps to 52 per Cent
Higher-income households became the grocery chain’s most frequent shoppers by August 2026, overtaking lower- and middle-income customer segments.
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Higher-income households became the grocery chain’s most frequent shoppers by August 2026, overtaking lower- and middle-income customer segments.
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