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Bandai Expands Tamagotchi Licensing Across Asia Ahead of 30Th Anniversary
Cross-sector licensing deals in fashion, cosmetics and K-pop take the Japanese digital pet brand beyond hardware sales in China and South Korea.
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Cross-sector licensing deals in fashion, cosmetics and K-pop take the Japanese digital pet brand beyond hardware sales in China and South Korea.

A unique factory-themed concept store named “Tamagotchi Factory!” is preparing to open its doors in the Harajuku district of Tokyo. This venture is Bandai’s first permanent retail space since the shuttering of Tama Depa in 2017 and it comes in response to a…
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