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Strategic

Every story tagged Strategic on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.

Stories tagged Strategic

33 stories in this topic

Ikea Shanghai
Wei ZhangLiving

Ikea’s Strategic Shift: Smaller Stores Propel China Expansion

Swedish furniture giant, Ikea, is intensifying its expansion strategy in China by launching a more compact store model in the eastern part of Beijing. This move is part of the company’s shift from its traditional large-scale stores towards smaller and more…

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