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storytelling

Every story tagged storytelling on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.

Stories tagged storytelling

2 stories in this topic

Diptyque
Maria SantosFashion

Diptyque Unveils Immersive Pop-up Store In Hong Kong: Holiday Edition

Diptyque, the esteemed French luxury fragrance brand, has unveiled a pop-up store in Hong Kong’s Hollywood Road, promising an immersive and festive experience for customers through its Holiday 2025 collection, ‘A Night of Wax and Gold’. The Store Aesthetics…

macy stories
Sarah ChenGeneral

A narrative-driven Retail Concept Shop Opened by Macy’s Story

US department store Macy’s has opened its “narrative-driven retail concept shop” Story in 36 locations across the US. The store concept takes an editorial approach to retail, launching with “colour” as an inaugural theme, inviting customers to explore and…

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