Rajiv MenonFinance
Techcombank Hanoi International Marathon Injects Nearly $14M into Capital Economy
Runners from 55 countries doubled participation since 2022 as organizers prepare to draw 14,000 participants for the fifth edition in October 2026.
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sports retail
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Maria SantosGeneral
Speediance Signs Mark Cavendish to Lead Global Smart Fitness Push
The connected hardware maker launched its Build for Belief campaign with the 35-time Tour de France stage winner to expand retail reach beyond home gyms.
Wei ZhangGeneral
NFL Australia Fixture Drives 400 per Cent Surge in Online Merchandise Traffic
Adobe data shows commercial brands expect up to double their investment returns as Melbourne hosts its first regular-season US football match.
Rajiv MenonFinance
Chelsea Stablecoin Shirt Deal Sparks Hong Kong Merchandising Regulatory Fears
Hong Kong sports retailers and fans face legal ambiguity under the city’s Stablecoins Ordinance following Chelsea’s front-of-shirt partnership with USDC issuer Circle.