
Wei ZhangLiving
China Gains 221 Million Formula 1 Fans as Brand Backing Lags
The Shanghai Grand Prix sold out quickly, but domestic labels continue to hesitate on major motorsport sponsorships.
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The Shanghai Grand Prix sold out quickly, but domestic labels continue to hesitate on major motorsport sponsorships.

The Chinese electronics manufacturer secures its fourth consecutive European football tournament deal alongside its sponsorship of the 2026 FIFA World Cup.

MILO distributed more than 100,000 drinks in Putrajaya during national day events as part of its grassroots sports alignment with the government.
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