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Anta Sports Products, a leading sports company based in China, announced on Tuesday that it plans to acquire a 29.06 percent share in Puma from the Pinault family. The deal, worth 1.5 billion euros (approximately US$1.8 billion), will make Anta the largest…
EhPlabs’ popular product, OxyShred, is broadening its range to include protein, with the introduction of OxyShred Lean Protein Bars and Lean Protein Shakes in Australia. OxyShred Lean Protein Bars The Lean Protein Bars are now available at Chemist Warehouse…
Anta Sports Products, a prominent Chinese sportswear manufacturer, is reportedly considering the acquisition of German sportswear brand, Puma. It’s understood that Anta, listed on the Hong Kong stock exchange, is currently working with an adviser to examine…
Renowned sportswear brand, Champion, recently revealed the reimagined design of its flagship store located in Chengdu’s Yingjia Plaza, China. The refurbished two-story establishment beautifully integrates Champion’s established American roots with the…
The 4th Techcombank Hanoi International Marathon provides an AI-powered video experience for 13,000 runners. For the first time in Vietnam, an AI video generator enabled every runner to create a personalised video to recreate their race experience Hanoi,…
True Protein, a leading health and wellness brand, is set to revamp its True Electrolyte Formula. The refreshed product will sport a fresh look alongside the introduction of two exciting new flavours – strawberry and blueberry. Additionally, the company will…
Lionel Messi’s hydration beverage, Más+ by Messi, has recently made its debut in the Australian market following its successful reception in the United States. The exclusive distributor for this product in Australia is 7-Eleven. Más+ by Messi boasts natural…
In the retail and branding sector, data reigns supreme. It provides valuable insights that can be employed to boost personalisation and foster customer loyalty. Sportswear retailer Puma provides a case study for this, as it navigates customer relationship…
Chinese athletic apparel corporation, Anta Group, recently announced its ambitious strategy to establish 1000 retail outlets in Southeast Asia within a span of three years. Anta Group currently manages a portfolio of nearly 13,000 stores, more than 200 of…
Pure Sports Nutrition, a New Zealand-based company, has recently extended its Performance+ product line with the introduction of Race Recovery, a product specifically targeted at endurance athletes. Boosting Post-Exercise Recovery The company asserts that…
Adidas has launched a new campaign entitled “Superstar, The Original,” aimed at rekindling the public’s fascination for its iconic 90s sneaker and Firebird Tracksuit. Featuring Prominent Personalities The campaign is narrated by renowned actor Samuel L.…
