Several businesses have implemented a loyalty program, and for a healthy reason. They increase purchases volumes, improve customer loyalty, encourage repeat clients, and much more. According to studies, it costs five times as much to attract a new client than…
Founders of Wisepass, Base.vn and WeFit are educated overseas, drawn back to Vietnam by its startup potential. Lam Tran, 34, is a French overseas Vietnamese with over 10 years’ experience in marketing at Google Europe. He returned to Vietnam and founded…
Alipay has announced that it will launch new initiatives to provide more digital tools, safeguards, loan services and training to further improve efficiencies and support the growth and digitization of small and micro businesses (SMBs) in China. SMBs form the…
Indonesia will cut the final income tax rate for small and medium-sized enterprises by half, to 0.5 percent of their annual sales, in a move to help businesses manage their cash flow and expansion. President Joko “Jokowi” Widodo announced the cut at the East…
Background from the Retail Academy
Evergreen guides that explain the mechanics behind this topic.
Ship-from-store, click and collect, marketplace fulfilment and live commerce — what each model demands from inventory accuracy, staffing and systems, and whe…
Plain definitions and formulas for the retail metrics that appear in Asian earnings calls, investor decks and operating reviews — with notes on how each one…
The four ways brands enter Asian retail markets, what each one costs in control and capital, and the questions that decide which is right for a given country.