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The leading retailers in Korea are seeking to cash in on the global popularity of hallyu by sealing strategic tie-ups with entertainment companies to sell exclusive merchandise. Products bearing the images of popular K-pop artists and actors have largely been…
South Korea’s Emart has launched private brand products created in collaboration with SM Entertainment. The products went on sale at Emart Mall and 140 Emart stores nationwide from Thursday (March 3). The new products include EXO Jajangmyeon (jajang-flavored…
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