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Founder Siripong Akkarasriyuk is selling the business alongside a factory, land in Nonthaburi, and an 8.8 billion baht expansion blueprint as he prepares to enter the monkhood.
Evergreen guides that explain the mechanics behind this topic.
Unit economics
Four-wall margin, occupancy cost ratio, payback period and contribution per square metre, the small set of numbers that decides whether a store network can…
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E-commerce
Ship-from-store, click and collect, marketplace fulfilment and live commerce, what each model demands from inventory accuracy, staffing and systems, and whe…
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KPIs and definitions
Plain definitions and formulas for the retail metrics that appear in Asian earnings calls, investor decks and operating reviews, with notes on how each one…
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Market entry
The four ways brands enter Asian retail markets, what each one costs in control and capital, and the questions that decide which is right for a given country.
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