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China’s annual Singles’ Day shopping bonanza is drawing to a close following more than a month of promotional strategies across the nation’s main e-commerce platforms. However, this year’s event failed to generate the same level of consumer enthusiasm as…
With the conclusion of China’s Singles’ Day sales festival, the largest shopping event worldwide, it’s clear that the country’s most significant e-commerce platforms were unable to stimulate widespread consumer enthusiasm. This comes in light of the lingering…
Chinese retailers are capitalizing on the annual ‘Singles’ Day’ phenomenon by extending the sales event for up to five weeks. The sustained retail strategy is being deployed by industry giants Alibaba and JD as they strive to stimulate consumer interest…
Alibaba Group Holding Ltd.’s Singles’ Day shopping festival (now known as the 11.11 Global Shopping Festival) broke sales record this year with a reported 120.7 billion yuan ($17.79 billion) in gross merchandise volume in just 24 hours. The figure represents…
The U.S. has holidays like Valentine’s Day and Christmas when couples are expected to exchange gifts, but China’s Singles’ Day proves even lonely hearts can get in on the retail action — and according to a recent Nielsen study, China’s lone wolves plan to do…
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