
Heineken Activates F1 Campaigns as Motorsport Returns to Malaysia After 9 Years
The brewer deployed trackside branding, concert tie-ins with Axwell and Martin Garrix, and nationwide bar viewing parties.
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The brewer deployed trackside branding, concert tie-ins with Axwell and Martin Garrix, and nationwide bar viewing parties.

The limited-time release coincides with the Formula 1 Grand Prix weekend as the beverage brand targets a larger share of Malaysia’s coffee market.

Prime Minister Anwar Ibrahim inspected race preparations as Malaysia hosted the relocated event following an agreement between the Malaysian and Bahraini governments.

Mitsui Outlet mall, located in Sepang, will finally officially open on July 29. The mall commenced trading in May with about 50 per cent of its stores completed. New stores have progressively opened and the first stage of the project is nearly complete.…
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