
Rajiv MenonElectronics
Sega Shifts Strategy from Selling Games to Building Transmedia Ecosystems
President Shuji Utsumi says films, brand licensing and fandoms are reshaping franchise value across multiple media channels.
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President Shuji Utsumi says films, brand licensing and fandoms are reshaping franchise value across multiple media channels.

Malaysian apparel brand LOL has launched an innovation platform called Cozmic Lab. The concept is a collaboration between LOL and Brother, an international printing and imaging technology brand. “Moving beyond the ready-to-wear apparels, Cozmic Lab offers…
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