Rajiv MenonReal Estate
Kuala Lumpur Mall Launches Pocket Monsters Mega Retail Campaign
The experiential activation deploys themed displays, interactive installations, and character merchandise to drive consumer footfall.
Tag
retail marketing
Every story tagged retail marketing on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.
Stories tagged retail marketing
9 stories in this topic
Wei ZhangFood
PepsiCo Launches House of Brands Campaign as Only 18% Know Wider Range
The FMCG giant is spotlighting hundreds of snack and beverage brands behind its corporate name, including Lay’s, Cheetos and Quaker.
Aiko TanakaLiving
Japan Home Centre Accepts Onions as Payment for up to 3 Items
All onions collected during the one-day promotion in Quezon City on February 4 were donated to a community pantry.
Wei ZhangLiving
Herbalgy Launches 27-Year Campaign in Hong Kong with Keung To
The Hong Kong herbal pain relief manufacturer rolled out a 27 per cent sitewide discount and high-tier spend incentives on its direct webstore.
Rajiv MenonReal Estate
The Galeries Launches Retailer Scent Project with Provider Store in Sydney
Shoppers who spend 300 dollars in a single day during the four-week activation receive custom ceramic candles representing Kinokuniya, Incu and Salomon.
Aiko TanakaFood
Global FMCG Brands Reshape Experiential Deals Across Asia-Pacific
Wine label Penfolds and personal care group Procter & Gamble are overhauling major event sponsorships to drive consumer trial and retail volume.
Rajiv MenonResearch
Brands Step up Fandom Marketing as Gaming and BookTok Spur Billions in Retail Sales
Non-endemic sponsors now account for 60 per cent of esports partnerships as research across 12 markets shows 64 per cent of fans purchase products tied directly to their subcultures.
Minjun ParkGeneral
The Warehouse Starts Turnaround Push Across 84 New Zealand Stores
TBWA New Zealand created the multimedia campaign as the 40-year-old retailer seeks to reclaim top market share in Aotearoa.
Maria SantosE-Tailing
Brandpay Logs 65 Million Impressions Turning Retail Shoppers into Ad Channels
Data across 250 brands shows everyday shoppers driving a 4.2 times return on reward spend while halving standard acquisition costs.