Skip to content
RetailNews Asia

Topic

#repositioning

Every story tagged #repositioning on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.

1 story in this topic

dunkin
Food
2 min read

Dunkin’ to be seen as coffee place in future

Global fast-food chain Dunkin’ plans to reposition itself as a coffee chain – but it will still sell fresh donuts. Just a month after Dunkin’ Donuts unveiled rebranding, including dropping ‘Donuts’ from its name, the company has announced a strategy to put…