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Shinsegae Group, a major food corporation in South Korea, has terminated the employment of Starbucks Korea’s chief after a marketing campaign sparked widespread controversy on the commemoration of historical pro-democracy protests. Shinsegae, the South Korean…
AirAsia is moving from the traditional model of owning aircraft to become an asset-light airline. The company plans to fully shift to the new model by completely withdrawing from aircraft ownership, a move that would bring the obvious benefit of lowering its…
Coles is encouraging customers to reduce food and plastic waste at home with its latest promotion, which is this time aimed at adults. The Coles Fresh Food Container Program, offers ‘container credits’ when customers spend $20 or more using flybuys online or…
Budget airline AirAsia is offering five million promotional seats and this time with a bundle of discounts for hotels, add-ons and duty-free products. Promotional all-in members fares are up for grabs from as low as RM12 for flights from Kuala Lumpur to…
E-wallets, food-delivery and online shopping apps are offering a range of Tet (Lunar New Year Festival) promotions to widen their customer base. On January 21, e-wallet cashless payment platform MoMo experienced a temporary freeze of its network shortly after…
Budget carrier Cebu Pacific on Wednesday announced new domestic and international routes, in efforts to increase connectivity within the country and the region starting October. In an emailed statement, Cebu Pacific said it will start flying to and from…
AirAsia India is offering all-inclusive fares starting from Rs. 1,249 for domestic travel while its Malaysian parent AirAsia is selling tickets from Rs. 1,999 for international travel as part of the “Mega Sale” scheme, which is open till April 9, 2017. Some…
AirAsia and AirAsia X will offer a three-day promotional campaign, “#AirAsiaDanceToFly”, to all destinations, offering fares from as low as RM499 for one-way all-in fares. It is inclusive of taxes and fees. In a statement, AirAsia X said the promotion was…
The Bali provincial administration will intensify tourism promotion in Saudi Arabia following a vacation of King Salman bin Abdulazis al-Saudi on the island. “Logically, when their King came here, his people would also like to visit. Moreover, the royal…
AirAsia will be giving away up to three million promotional seats in its first major promotion of the year. The promotion is available on airasia.com from March 13 to 19 for travel period from Sept 1, 2017 to June 5, 2018. Fares will be as low as RM0 to…
Email has long served as a reliable beast of burden for marketers —a bankable but unexciting way for brands to tap into a dedicated audience that has opted-in to communication. The same holds true in Indonesia, but on steroids. A survey of email users in the…
AirAsia is set to hold its last “free seats” promo for the year with almost 3 million seats up for grabs. Starting Monday until November 20, customers can book all-in, one-way fares for as low as P202 for trips between May 1, 2017 until February 6, 2018. The…
