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Lancome is set to launch its first exclusive pop-up store at Pavilion Kuala Lumpur. The Lancome pop-up store will open from January 7 until February 15 in celebration of the Chinese New Year and be promoted via a “Wish Big” campaign offering limited edition…
L’Oréal Travel Retail has introduced the Giorgio Armani Box pop-up store to travel retail, at Hong Kong International Airport. The Armani Box, in Departures East Hall Level 6 North, was open throughout January. The concept launched in 2017 and has been…
Hit by rising vacancy rates and competition from e-commerce websites, shopping malls are turning to a temporary solution to attract shoppers – pop-up stores. At least two companies have sprung up in recent months to play middleman between retailers looking…
Innovative Japanese lifestyle store Tokyu Hands is testing the Malaysian market through a pop-up store in Kuala Lumpur. Open for two weeks until February 3, the pop-up store at Tokyo Street in the Pavilion shopping centre in downtown Kuala Lumpur is…
A 465 sqm pop up store promoting Macallan single malt whisky is touring major Asian cities. Designed by agency Fitch, the unique pop up is by day a shopping and exhibition area, open to any walk-in customers. In the evening, the space is transformed into a…
