Sarah ChenGeneral
Superfan Spending Boosts Japan Annual Retail Turnover by 2%
Economists credit the idol support culture known as oshikatsu with pulling the sector out of a long slump through merchandise, concerts, and streaming.
Tag
pop-up retail
Every story tagged pop-up retail on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.
Stories tagged pop-up retail
4 stories in this topic
Rajiv MenonReal Estate
Kuala Lumpur Mall Launches Pocket Monsters Mega Retail Campaign
The experiential activation deploys themed displays, interactive installations, and character merchandise to drive consumer footfall.
Minjun ParkLiving
Miniso Starts Global Pop-Up Tour with Lisa Featuring 70 Products
The Chinese variety chain pairs its proprietary YoYo character with the K-pop star across pop-ups in Bangkok, Tokyo, China, Jakarta and the Americas.
Aiko TanakaLiving
Loft Returns to Hong Kong with 3,500-Product Pop-Up at Moko
Local partner Yaichi operates the Mong Kok location under a Japan price-matching strategy for a planned 12-month run.