
Loyalty Management Spending Hits $17.38 Billion as Platform Costs Surge
Frequent shoppers generate 12 to 18 percent more revenue, but digital platform expenses have surged more than 200 percent over the past six years.
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Frequent shoppers generate 12 to 18 percent more revenue, but digital platform expenses have surged more than 200 percent over the past six years.

Enterprise merchants are overhauling checkout networks to support cross-channel refunds, split shipments, and autonomous AI agents.

The fast-food chain is piloting post-order ads on drive-thru boards and kiosks after US comparable sales growth slowed to 0.8 per cent in the second quarter.

A joint venture between the two firms will test programmable loyalty tools across 20,000 retail and food outlets in Southeast Asia.

Handheld checkout systems expand across regional retail chains as mobile devices capture 59 percent of Asia-Pacific retail web visits.
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