Rajiv MenonGeneral
Drugmakers Turn to Gyms and Metros to Drive China Weight-Loss Sales
With direct drug ads banned in China, pharmaceutical giants are chasing a market projected to reach 30 billion yuan through public lifestyle campaigns.
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Pfizer
Every story tagged Pfizer on RetailNews Asia: reporting, analysis and market signals from across Asian retail and e-commerce.
Stories tagged Pfizer
3 stories in this topic
Minjun ParkLiving
GSK plans to split into 2 as part of Pfizer joint venture
GlaxoSmithKline (GSK) plans to split into two businesses – one for prescription drugs and vaccines, the other for over-the-counter products – after forming a new joint venture with Pfizer’s consumer health division. The revamp is the boldest move yet by Emma…
Sarah ChenLiving
Pfizer doubles its web sales of its health products in China
Online shoppers in China are steadily increasing their purchases of health products, and that offers an opportunity for popular U.S. brands of nutrition supplements. E-commerce sales of Pfizer’s health products, including popular supplements like Caltrate and…