
Maria SantosFashion
China’s Gen Z Drives Rise in Spiritual and Self-Improvement Economies
Outdoor activities including cycling, camping, frisbee, and skateboarding are booming alongside indoor fitness during the pandemic.
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Outdoor activities including cycling, camping, frisbee, and skateboarding are booming alongside indoor fitness during the pandemic.

The Chinese mountain sports brand transitions from wholesale distribution to direct retail with a trail-running hub in the French Alps.
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