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In a first for Southeast Asia, The North Face has unveiled its innovative concept store in Central Park Bangkok. This move is a result of their collaboration with Thai Outdoor Group (TOG), a local distributor. A Novel Design Concept The new store showcases a…
The year 2023 marks the 50th anniversary of The North Face’s iconic PARKA, inviting explorers to revisit their adventures in the snow and enjoy the view from the summit. Born in 1973, The North Face PARKA Collection was created by professional expeditioners…
Activewear label The North Face has initiated its global retail strategy with the opening of a new store in Manhattan’s SoHo neighbourhood last Friday. The brand will transform its existing locations to create a stronger connection with consumers and evolve…
Fast-growing apparel brand owner VF Corporation plans to spin off its Wrangler and Lee denim business into a second listed company. Dubbed NewCo for now, it would be a global leader in the denim category as well as incorporating the VF Outlet operations.…
Tmall and Intersport unveiled a co-branded store in Beijing yesterday, complete with interactive features that offer consumers in China a more engaging and informative shopping experience. Under the new name “Tmall x Intersport,” the two-story, 1300sqm space…
In-store technology is helping brick-and-mortar stores like Timberland retain their relevance in a fast-growing online world according to leading US retailer VF Corporation (VFC). Todd Starcevich, Americas VP of direct-to-consumer with VFC, says his company…
